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Service Design Notebook
Travel journal of Dennis Hambeukers' journeys in service design and design thinking.
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Why Would Anyone In Their Right Mind Talk To Their Users Anyway?
Why Would Anyone In Their Right Mind Talk To Their Users Anyway?
When you are developing a new product or service or when you are updating an existing one, talking to your users is one of the scariest…
Dennis Hambeukers
Nov 12, 2019
Should You Make One Customer Journey For Your Entire Organization?
Should You Make One Customer Journey For Your Entire Organization?
There are a lot of benefits to be gained from making customer journey maps in organizations. But how do you scale the initial success?
Dennis Hambeukers
Nov 1, 2018
How To Get From Design To Deliver And Beyond
How To Get From Design To Deliver And Beyond
Looking forward to the Service Design Global Conference 2018 in Dublin.
Dennis Hambeukers
Jul 6, 2018
3 ways to design if your aim is not ease but excellence
3 ways to design if your aim is not ease but excellence
Now that we have an app for everything, a lot of things are easier. The effort is taken out of a lot of our daily activities. But are our…
Dennis Hambeukers
Apr 25, 2018
Why tools and diagrams are detrimental to your creative problem solving capacity
Why tools and diagrams are detrimental to your creative problem solving capacity
I love Service Design, but I don’t use a lot of tools. That might sound like heresy to a lot of Service Designers, but it shouldn’t. To…
Dennis Hambeukers
Mar 30, 2018
Your diagrams are not innocent
Your diagrams are not innocent
One of the things approaches like Service Design and Design Thinking introduce is new tools. These tools are more visual and easier to use…
Dennis Hambeukers
Mar 15, 2018
Design thinking is a mental revolution
Design thinking is a mental revolution
Design thinking requires no technological breakthroughs and no development of new skills. It is a purely mental revolution. Design thinking…
Dennis Hambeukers
Feb 16, 2018
The difference between wanting and needing: the biggest philosophical question of our time
The difference between wanting and needing: the biggest philosophical question of our time
Yesterday evening I was sitting on the couch with my wife. We wanted to watch a movie together. After going through some trailers on the…
Dennis Hambeukers
Feb 10, 2018
Failing to learn in the Design Sprint
Failing to learn in the Design Sprint
“The only way to truly learn something is by doing.“— Naval Ravikant in Tribe Of Mentors
Dennis Hambeukers
Jan 31, 2018
Design thinking werkt, maar hoe?
Design thinking werkt, maar hoe?
Design thinking, en daarmee design, zit in de lift. Maar kan iedere designer meeliften?
Dennis Hambeukers
Jan 25, 2018
What could designers learn from the Design Sprint method?
What could designers learn from the Design Sprint method?
The Sprint* method is based on Design Thinking. In my book that means applying the mindset, skillset and toolset of a designer to other…
Dennis Hambeukers
Jan 22, 2018
The magic of the Design Sprint
The magic of the Design Sprint
It’s day four of the five day Sprint*. You have spent days with people from different departments far away from your comfort zone. The week…
Dennis Hambeukers
Jan 17, 2018
The tactical side effects of a customer journey map
The tactical side effects of a customer journey map
Aside from the insights you gain by drawing a customer journey map, using this tool can be a good starting point for creating the right…
Dennis Hambeukers
Nov 30, 2017
Mind the gap — reflections on the Service Design Global Conference 2017 in Madrid
Mind the gap — reflections on the Service Design Global Conference 2017 in Madrid
The biggest challenge for Service Design right now is not designing relevant, valuable services. The biggest challenge is integration…
Dennis Hambeukers
Nov 19, 2017
Co-creation is a bitch
Co-creation is a bitch
The complexity and uncertainty in the world of business today has made co-creation a invaluable part of projects that aim to design…
Dennis Hambeukers
Mar 2, 2017
What is Design Thinking exactly?
What is Design Thinking exactly?
Design Thinking is the application of the way a designer thinks to solve problems that a designer isn’t usually asked to help solve. The…
Dennis Hambeukers
Feb 17, 2017
Draw to Win: A Crash Course on How to Lead, Sell, and Innovate With Your Visual Mind
Draw to Win: A Crash Course on How to Lead, Sell, and Innovate With Your Visual Mind
Review of the book by Dan Roam
Dennis Hambeukers
Feb 5, 2017
The most powerful tool for design leadership
The most powerful tool for design leadership
Letting go of beauty-creating power-tools, for me, goes hand in hand with letting go of the idea that design is about beauty alone.
Dennis Hambeukers
Jan 31, 2017
Mapping Peter Senge’s art and practice of the learning organization onto service design
Mapping Peter Senge’s art and practice of the learning organization onto service design
Service design is the evolution of The Fifth Discipline of Peter Senge. It added the user and design thinking to make it even better.
Dennis Hambeukers
Jan 30, 2017
Learning is the central theme in service design and design thinking
Learning is the central theme in service design and design thinking
For organizations to deal with the increasing speed of change in the world of technology-fueled rising customer expectations they have to…
Dennis Hambeukers
Jan 26, 2017
Co-creation is pointless without a robust vision
Co-creation is pointless without a robust vision
One of the pillars of the service design / design thinking approach is co-creation. The link to vision is essential for it to work.
Dennis Hambeukers
Jan 25, 2017
Zero tolerance for bad UX
Zero tolerance for bad UX
My allergy for bad User Experiences drove me away from a place I called home for almost 20 years into a new place in the cloud.
Dennis Hambeukers
Jan 14, 2017
Design Leadership and Innovation
Design Leadership and Innovation
Dennis Hambeukers
Nov 29, 2016
Yes, a Service Design project is an adventure, but a well structured one
Yes, a Service Design project is an adventure, but a well structured one
Dennis Hambeukers
Nov 16, 2016
Open brief aan Jesse Klaver
Open brief aan Jesse Klaver
Dennis Hambeukers
Nov 9, 2016
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